Industrial Design & Engineering
Industrial Design is the bridge between the concept or initial prototype, and a real product designed for manufacture and assembly. It can involve creating initial concepts, product styling and ergonomics, optimisation techniques such as finite element analysis (FEA), rapid prototyping & CAD visualisation and intelligent selection of materials and manufacturing methods.
JWD has relevant industrial design experience of developing projects ranging from laboratory equipment and robotics to consumer electronics and blue sky concepts, and can offer engineering design consultancy and computer aided design tailored to your project’s requirements.

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Design for Manufacture
The DFM (Design for Manufacturing) stage in product development is the critical phase where designs are optimized for efficient, cost-effective production by considering manufacturing processes, materials, and assembly, ensuring a smooth transition from concept to mass production, reducing costs, and improving quality. It involves making design choices that suit the machines, methods, and materials used, preventing costly late-stage changes.
JWD has considerable experience of the DFM stage in new product development and has overseen the creation of manufacture drawing and data packs, service documentation, assembly support, modifications for supplier capabilities and much, much more.
Models, Prototypes & Visualisations
Product visualisation is an important part of the design process allowing a new product idea to be communicated at an early stage, and can be useful both for development purposes as well as to show to potential investors, purchasers, marketers and manufacturers. Design iterations – both functional and purely aesthetic – can be visualised, demonstrated and refined before a physical prototype or presentation model is produced.
JWD offers a range of product visualisation techniques to suit your product or concept, including photorealistic images using the renowned capabilities of KeyShot, a rendering and animation application
Aesthetic & presentation model-making is an extension of product visualisation. A (physical) aesthetic model is a great aid in presenting a proposed product to potentially interested parties, particularly at exhibitions and presentations to investors or funding bodies.


